UTM Tracking & Campaign Analysis Section

 I use UTM Source to track where traffic originates, such as search engines, social platforms, email campaigns, or partner websites. This helps identify the most effective channels for driving user engagement.

Example: utm_source=google, utm_source=facebook, 

By leveraging UTM Medium, I measure the performance of marketing channels, such as paid search, email, or social media, to optimize channel-specific strategies and improve ROI.

 Example: utm_medium=email, utm_medium=cpc, utm_medium=social.

I define UTM Campaigns to attribute traffic to specific marketing initiatives. This enables accurate performance tracking of campaigns like product launches, seasonal sales, or events.

Example: utm_campaign=summer_sale, utm_campaign=black_friday.

I use UTM Term to track keywords in paid search campaigns, analyze search query performance, and optimize ad targeting and ROI.

Example: utm_content=email1, utm_content=top_banner, utm_content=footer_link.

I use UTM Content to track variations in email versions, ad creatives, or placement of links. This helps in A/B testing and identifying which version drives the best results.

Example: utm_content=email1, utm_content=top_banner, utm_content=footer_link.

Custom UTMs allow me to track internal details like audience segments, promotion codes, or lead sources, providing deeper insights into campaign performance and user behavior.

Example: dg_tag=738205f4, audience=students, promo_code=20OFF.