Key Performance Indicators
Cost per Lead (CPL)
Webinar Attendance Rate
Cost per Lead (CPL)
- Tracks the total cost of campaigns divided by the number of leads generated.
- Highlights the efficiency of marketing efforts in driving qualified prospects.
Email Open Rate
Webinar Attendance Rate
Cost per Lead (CPL)
- Measures the percentage of recipients who opened email campaigns.
- Indicates the effectiveness of subject lines and audience targeting.
Webinar Attendance Rate
Webinar Attendance Rate
Webinar Attendance Rate
- Calculates the number of attendees divided by the total registrants.
- Reflects the engagement and effectiveness of promotional efforts.
- While working as a marketing officer, I tracked the percentage of prospective students who registered or enrolled after interacting with Unicaf University campaigns.
- This metric was used to evaluate the performance of email marketing, webinars, and promotional campaigns, guiding optimization efforts to enhance student acquisition.
UTM Tracking & Campaign Analysis
As a Data-Driven Marketer, I create and manage UTM links to track campaign performance across email, social, paid, and referral channels. This enables clear attribution, actionable insights, and optimizes CTR, conversions, and ROI.